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Through our history we offer experience in individual health & supplemental insurance!

HealthyAmerica's History

Learn About Healthy America's History

HealthyAmerica has a rich history marked by innovation, strategic growth, and a steadfast commitment to improving healthcare delivery. Explore our journey from inception to becoming a leader in the healthcare industry.

For more information or questions on HealthyAmerica, call us at 800-964-8331. We want to hear from you!



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HealthyAmerica's History

HealthyAmerica was established with the vision of providing accessible and affordable healthcare solutions to individuals and businesses. Our early focus was on creating a robust foundation that would support comprehensive health services and solutions.

Founding of HealthyAmerica

In 1998, Healthy America Insurance Agency, Inc. was founded with a dedicated core executive staff. The agency was built on a pledge to offer only high-quality insurance products and to collaborate with agents and agencies that share the same vision.

Key Milestones in Development

  • First Managing General Agent (MGA) for Unicare: HealthyAmerica became the first MGA for Unicare, which later merged with Anthem (ANTM) in 2004. This partnership was pivotal in establishing a private label individual health insurance plan, paving the way for enhanced healthcare offerings.
  • Exclusive National Marketing Organization for UBA: In the same year, HealthyAmerica entered into a significant contract with the United Business Association (UBA) as the exclusive National Marketing Organization. This collaboration was instrumental in expanding HealthyAmerica's reach and influence across the nation.
  • Introduction to Private Label Vitamin Program: To further enhance the benefits offered to members, HealthyAmerica developed a private label vitamin program. This initiative aimed to provide additional health benefits and promote wellness among members.
  • Better Business Bureau (BBB) Accreditation: In 2004, HealthyAmerica proudly joined the Better Business Bureau (BBB) as an accredited business, committing to uphold the highest standards of trust, transparency, and ethics in our operations. This significant milestone underscores our dedication to maintaining a reputable and responsible presence in the healthcare industry.
  • Adaptation to the Affordable Care Act (ACA): In 2010, the passage of the Affordable Care Act (ACA) marked a significant shift in the individual health insurance market. HealthyAmerica swiftly adapted to this new environment, securing federal certification to offer ACA plans to our members. This move positioned us as a leader in providing comprehensive major medical insurance, which we believe should be the foundation of all health insurance plans.

Through these early achievements, HealthyAmerica set the stage for a legacy of excellence and innovation in the healthcare industry, driven by a committment to quality and member satisfaction.

Growth and Reputation

Since its inception, HealthyAmerica has experienced significant growth and has earned numerous accolades. Our reputation in the industry is characterized by:

  • Excellence in Service: Known for being a wonderful company to work with, we have maintained a remarkable reputation with very few complaints.
  • Friendly and Helpful Staff: Our team is dedicated to providing exceptional service to all customers, ensuring their needs are met with professionalism and care.
  • Compliance and Integrity: Our marketing department diligently adheres to all compliance rules and regulations, prioritizing ethical practices.
  • Quality Insurance Programs: We remain committed to promoting only the best insurance programs to our customers, ensuring they receive value and protection.

Continuing the Legacy

Today, HealthyAmerica stands as a testament to Stephen Davidson's vision and leadership. We continue to serve our members with dedication, maintaining our promise of quality and integrity in all that we do. Our history is a story of growth, reputation, and unwavering commitment to delivering high-quality healthcare solutions.



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HealthyAmerica Timeline

Scroll through HealthyAmerica's evolution.


  • 1998 collage

    1998

    Steve Davidson, Mary Hill, Molly Powell, Rhonda Davidson and Kathy Rojas forms the agency known today as Healthy America Insurance Agency, Inc. HealthyAmerica is the first MGA for Unicare (who later merged with Anthem: ANTM in 2004) with a private label individual health insurance plan. This same year, HealthyAmerica contracts with the United Business Association (UBA) as the exclusive National Marketing Organization. We also procured a private label vitamin program for members. The United Business Association offers members valued services & benefits, the ability to increase their purchasing power and to educate small business owners and their employees with helpful tools regarding small business.

  • 2002 collage

    2002

    HealthyAmerica wins its first Golden Eagle Award from the National Association of Health Underwriters (NAHU). We also contract with Assurant Health (Time Insurance Company) and is a Top 10 MGA. Also that same year, we helped the United Business Association (UBA) grow to over 10,000 memberships.

  • 2003 collage

    2003

    In 2003, HealthyAmerica contracts as a MGA with Humana marketing individual health insurance and supplemental plans. Healthy America becomes a Top 10 MGA with Humana. In October 2023, HealthyAmerica works with National Foundation Life Insurance Company (NFL) and the United Business Association to add Group Accident Insurance as an additional member elected benefit. We also help to broker a Group Critical Illness Insurance with the United Business Association and Windsor Life Insurance Company as an elected benefit for UBA's members.

  • 2004 collage

    2004

    HealthyAmerica joins the Better Business Bureaus (BBB) as an accredited business. We have mainted an 'A' rating since becoming a member in 2004.

  • 2006 collage

    2006

    In 2006, HealthyAmerica began its long relationship with a top-rated insurance carrier, United Healthcare. Steve Davidson, our President was part of United Healthcare's FMO Advisory Committee. We offered many types of insurance plans with United Healthcare including individual major medical, short term medical insurance, and supplement insurance. We continue our working relationship FMO relationship with United Healthcare to this day.

  • 2009 collage

    2009

    AXS Health Insurance Agency, LLC was formed with Ken Fleming, Kim Fleming and Steve and Rhonda Davidson as partners in 2009. AXS Health has a licensed and federally certified employee sales force specializing in individual health plans, supplemental health insurance plans and medicare supplements. AXS is now a member of the Elite Plus Marketplace Circle of Champions and for over 25 years, have assited over 10,000 individuals and families annually secure the most affordable, comprehensive plan available to them. They have been a member of the Circle of Champions from 2019 to present.

  • 2010 collage

    2010

    In 2010, the Affordable Care Act (ACA) became the main-stream health insurance plans for the individual health insurance market. HealthyAmerica adapted to the new individual insurance eviroment and became federally certified and a leader in offering ACA Plans to our members. We maintain our federal certification and along with our partner, AXS Health, we have offered comprehensive major medical insurance to our members as we feel it should be the base in all health insurance plans. These plans were developed to give Association members more opportunities and benefits as well as to help Small business owners and their employees to gap their comprehensive health plan.

  • 2012 collage

    2012

    After many years of securing a Golden Eagle Award from the National Association of Health Underwriters (NAHU), in 2012 HealthyAmerica wins its first Soaring Eagle Award. Also this year, we helped to develop various supplemental insurance programs with the United Business Association and top-rated insurance carriers to be able to help fill the gaps in deductibles, out-of-pocket maximums, and out-of-network medical expenses in traditional health insurance plans.

  • 2013 collage

    2013

    HealthyAmerica worked with Investors Heritage Life and United Business Association to help develop a group term life insurance program for its members. We helped to add growth to the United Business Association to over 20,000 members that year. Also, HealthyAmerica worked with Catlin Insurance Company, Inc. to issue a group accident policy to the United Business Association and take over most of the members from National Foundation Life accident, as their plan issued to UBA ended.

  • 2014 collage

    2014

    2014 was a very busy year for our technology development. We partner with Infite Spark, Inc. (dba InsureSync) for a state-of-the-art software program that provides Customer Relations (CRM), Lead Database, Sales Management, & certified ACA Enrollment in one simple platform. InsureSync went through the rigorous testing, security checks and background checks with CMS and is one of a small number Federally Certified Web Brokers with direct enrollments for ACA. Starting for open enrollment on January 1, 2015, InsureSync has been a game changer for our partner AXS Health in helping to manage, distribute leads, work with thousands of customers each year to enroll ACA and more during Open Enrollment. Over the years, InsureSync has improved with the times and in present day, has the ability to enroll simultaneously ACA and supplemental insurance plans.

  • 2015 collage

    2015

    In 2015, we helped Catlin Insurance Company and UBA to develop a critical illness program for its members. HealthyAmerica also began to develop other separte non-insurace programs that would be beneficial to individuals, families, self-employed, etc. Through the new Benefit Boost program, one of the first benefits HealthyAmerica helps to secure is a contract with MeMD to provide $0 cost virtual urgent care visits and talk therapy visits to members. From the popularity of the telehealth programs, and changes in vendors over the years, we still take pride in being able to offer this type of program to help members with simple access to medical professionals, virtually! That same year, HealthyAmerica also added a new non-insurance benefit to Benefit Boost. This new benefit a retail and pet prescription discount program through Paramount RX®.

  • 2016 collage

    2016

    HealthyAmerica helped to broker a hospital indemnity insurance program between United Business Association and Federal Insurance Company, a Chubb group of companies. Also that year, we were proud to help grow the United Business Association membership to over 40,000 members! Catlin Insurance Company also added an Emergency Room visit rider to their accident policy with UBA giving its members more opportunities for new types of coverage.

  • 2017 collage

    2017

    In 2017, HealthyAmerica is named as one of the Top 100 Private Companies in the Fort Worth Business Press and has held onto that honor through the present day! Also that year, we helped United Business Association and Renassiance Life & Health Insurance Company of America to develop a dental and vision plan for UBA members. This gave UBA members an opportunity for even more coverage opportunities by adding this optional supplemental coverage to their membership.

  • 2018 collage

    2018

    HealthyAmerica helps to develop additional supplemental group accident and group hospital fixed indemnity insurance plans with United States Fire Insurance Company, a Crum & Forster company, and the United Business Association (UBA). Also during this year, United States Fire Insurance Company takes over the members from the previous accident and indemnity carrier, Catlin Insurance Company who exited the market.

  • 2019 collage

    2019

    HealthyAmerica introduces a Critical Illness Insurance Rider to the Group Hospital Fixed Indemnity Insurance with United States Fire Insurance Company to UBA members as an supplemental insurance option. Also this same year, our IT team developed an improved enrollment platform to make the enrollment process simpler, more secure, and to adhere to newer regulatory compliance requirements. This included a new verification and e-sign process. That same year our IT team also released a new Member Portal for members to be able to access Digital ID cards, Certificate of Insurance, copies of the member's enrollment application(s), and more. Our IT team is always working to present day to staying ahead of compliance regulations and new rules, and to improve the funcationality for our agents and our members.

  • 2020 collage

    2020

    As we all know, 2020 presented itself as a very challenging year for everyone but was also a very busy year for HealthyAmerica. With Covid-19 and safety becoming the main focus for everyone, HealthyAmerica was able to sucessfully maintain full operations during the pandemic outbreak by working from home, conducting split shifts and practicing safe distancing, makes and more. At the end of April that year, all staff returned to the office. In July, HealthyAmerica was awarded the Business Hall of Fame for 5 Consecutive Years in the Best of Fort Worth. HealthyAmerica helped United Business Association and SiriusPoint America Insurance Company develop supplemental insurance programs for their members to enhance membership opportunities in October of 2020.

  • 2021 collage

    2021

    After the pandemic, HealthyAmerica saw a real need for Virtual Primary Care visits and worked with MeMD to add their new Virtual Primary Care to our suite of non-insurance Benefit Boost programs. In addition, that same year HealthyAmerica was named as on of the Top 100 Private Companies in the Fort Worth Business Press. Our IT team made many improvements to the Member Portal including a 'How to Use' section and providing claim forms for the various group insurance programs when applicable.

  • 2022 collage

    2022

    HealthyAmerica works with First Continental Life & Accident Insurance Company (FCL) and United Business Association to develop additional dental plans for its members. MeMD also was purchased by Walmart changed their name to Walmart Health Virtual Care. We added more a la carte options for our Benefit Boost program that same year.

  • 2023 collage

    2023

    In 2023, HealthyAmerica works with Pan-American Life Insurance Company to issue a Group Short Term Medical Insurance plan to the Healthy America Association (HAA).

  • 2024 collage

    2024

    In 2024, HealthyAmerica works with Lyric Health to take over the virtual services from Walmart Health / MeMD in May 2024. Our new realationship with Lyric Health helped to provide members with improved benefits and additional options in our Benefit Boost subscription plans.




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